Ci Research – specialists in online market research
Ci Research is an established and experienced full service agency that offers a flexible, intelligent and tailored approach to market research and research consultancy.
We are experts in online research. The use of virtual channels for conducting research has developed significantly over the last few years. We have the capability in-house to make use of such techniques for either quantitative or qualitative objectives.
Our on-line surveys are fresh, creative and interactive, powered by our in-house team of expert web-developers. All our online surveys are individually custom-built, incorporating imagery as required, and are designed and branded to client specifications, including interactive elements (e.g. drag & drop, image maps, etc.) as well as the usual tick-box approach.
We have conducted on-line surveys throughout our public and private sector client base, including RSA, Red Bull, Tommee Tippee, Alton Towers, Jockey Club Racecourses, IDOX, Yorkshire Forward and the Planning Inspectorate
Recent development means we are now also able to offer the following:
- Click testing; Virtual ads; Virtual publications / editorial (for evaluating advertising, product design or any visual stimulus). Speed of response monitors
- Virtual shopping (being able to adapt all elements of the purchasing decision making process).
- Research through mobile devices (via iPhone apps or SMS /MMS survey).
- Online portal for access to data and reports.
- Dashboard reporting.
We also experienced in conducting live on-line qualitative research and managing blogs with some of our e-panelists. This includes online focus groups, online communities, and e-ethnography (using existing social media networks).
When deciding on the use of online approaches, consideration needs to be given to accessibility, technology, sample bias, timing and quality of feedback issues. However where designed appropriately, the use of e-research techniques can prove a useful and cost effective method of gathering feedback from a target audience.
The following pages of this website provide further detail on
who we are, what we do and
who we do it for.
For more detailed information about Ci Research please visit our main corporate website by clicking on the link to the right.